Visual Identity Standards
- The EMU logo is to be present on all web pages/print projects. This includes flyers, ads, correspondence, envelopes, and program-produced documents (such as newsletters). Any paper document should have the EMU or EMS logo and name included. (EMU logo standards apply to web and print. Please avoid common mistakes.)
- If a program or office has an individual "mark" such as a dove, apple, or tree, it is to be used as a secondary mark in relation to the EMU or EMS logo. These "marks" need to be considered for distinction or decoration but may not be used or referred to as a separate logo. The mark may never be used alone.
*The EMU mascot should not appear in close proximity to the university logo.
- If a program or office has an interest in a specific color other than the EMU blue, staff will need to work with designers in the marketing services office for colors that are approved in the marketing color palette. Alternate colors may be considered in web and print media, but need to be consistent as a signature color (i.e. departments will only use one secondary color).
- The university seal is to be used to certify official documents and is not considered a design element or a logo. The seal should not be used on merchandise. Please direct questions to the .
Please visit the download area to obtain the correct logo or seal for your publication.
If you have any questions about logo use or EMU identity, e-mail or call our office at (540) 432-4634.
